7 Hottest SaaS Marketing Trends 2023
One of the hottest trends in fashion for summer 2023 is the color: Violet Haze. But not only that, but it’s also pale pink, olive green, tranquil blue, and other colors with surprising first names🙂. Okay, but what does that have to do with the Hottest SaaS Marketing Trends? Good question. Similar to fashion, also for the hot trends in marketing SaaS products, the names of the trends are more or less the same: Video Marketing, AI, Affiliate Marketing, SEO, and more. But the latest developments in SaaS marketing are what makes them hot trends. Which SaaS marketing trend will we focus on in 2023?
7 Hottest SaaS Marketing Trends 2023
1. AI ChatGPT
Let’s start with the hottest trend – ChatGPT. All areas of marketing that use artificial intelligence – AI to predict consumer behavior will continue with us strongly in 2023. One of the most important game-changing tools is ChatGPT. ChatGPT uses artificial intelligence to write texts that sound like real humans wrote them. One way to use ChatGPT for marketing is by using a Chatbot. The Chatbot has become a powerful marketing tool that gives an excellent response without needing a human operator. Already, more than 60% of B2B companies use chatbots and report that chatbots answer 80% of the standard questions, and satisfaction from the answer stands at more than 87%. Other marketing tools that are constantly improving due to artificial intelligence are email newsletter services. Seventh Sense, for example, has developed a product that connects to systems for sending newsletters, such as Hubspot and Marketo, and improves the average email open and conversion rates. And all thanks to the use of artificial intelligence.
2. Video Marketing
Also, in 2023 SaaS companies are breaking their heads over how to market SaaS products via videos. This year we will see more accurate, segmented video content suitable for various types of customers – both B2C and B2B. More and more potential customers will prefer to watch a short video detailing the benefits of your SaaS product than read the company’s “About” page or an unclear LinkedIn message. And when it comes to videos, this year, also we will see more videos of SaaS companies incorporating humor. For the best SaaS marketing videos to make you smile 😊, click here
3. Native Ads
Let’s start with the following statistic: Over 40% of Internet surfers use various ad blockers. A second before we transfer half of the budget to the HR department 🙂 There is another way to promote SaaS products in “elegance” – Native Ads. What are Native Ads? Native advertisements are advertisements that integrate organically and do not interfere. An example of native advertisements is “sponsored content” articles. Suppose our SaaS product, for example, is newsletter marketing software. In that case, an article on the benefits of sending newsletters to customers published on a tech site is an example of a sponsored content article that does not interfere and integrates naturally with the site. The leading companies in native advertising are Outbrain, Tabula, and Yahoo Gemini.
Another interesting SaaS marketing trend is artificial intelligence -AI. All areas of marketing that use technological tools to predict consumer behavior will continue with us strongly in 2023
4. SEO
If only we could bring Google Flowers & Chocolate and be done with it. Google’s search engine is the largest display window in the world, and everyone wants to appear on it. And not just to appear, on the first page, of course!
Many times SaaSy companies in their early stages neglect the customer’s initial search process. Google! So what awaits us in 2023 in the field of SEO for SaaS companies? Connecting a brand to search terms, investing in creating high-quality targeted content, investing in creating video content and podcasts with an emphasis on relevant search terms, backlinks, recommendations, reviews, and other ways to prove that your site meets Google’s quality standards
5. Affiliate Marketing
Here’s a way that you will not have to convince your friends’ friends on LinkedIn to try your product – Affiliate Marketing. Also, in 2023 hot SaaS Marketing trend is to find the best partners for promoting SaaS products. To read about Why SaaS Affiliate Marketing Boosts Sales, click here
6. Feature Marketing
Another hot SaaS marketing trend is Feature Marketing.
What is Feature Marketing:
Feature marketing is a SaaS marketing strategy that focuses on updating existing features or adding new features to an existing product as part of a company’s efforts to retain customers or attract new customers.
An example of a marketing tool for feature marketing management is Beamer. Beamer has a platform that manages customer relationships at the product level. All updates, latest product changes, new features, bug fixes, etc., are sent to the relevant customers smoothly, informally, and engagingly.
7. Influencer Marketing
You will be amazed at how Influencer Marketing influences. Each field has its own influencers, and SaaS products are no different. In my opinion, Kim Kardashian can sell SaaS products easily, but that’s another conversation. This time we will focus on influencers on LinkedIn. In the first stage of the funnel (Awareness) in the field of SaaS products, many times, our main problem is creating Awareness. Awareness not only that our company has a perfect SaaS product but also that potential customers are not aware of the problem and therefore are not seeking a solution. And That’s where the dog is buried. LinkedIn influencers are usually executives in various business fields who have a large following, and they share relevant content in their field and are portrayed as experts.
Example: You have a SaaS product for managing big files designed primarily for eCommerce sites. (Suppose that eCommerce companies have spent many hours working on Sharing Large Files.) If an Executive of a leading eCommerce company writes a post on how using your system will streamline all work processes and that she is also super satisfied. She is portrayed as an expert, and she creates awareness of a problem that other companies may not have been aware of.
Just some of the topics we covered in this post: Feature Marketing, SaaS Affiliate Marketing, SEO for SaaS, Native Ads, Awareness stage, ChatGPT, and Video Marketing.
Updated:
02, 2023