B2B Field Marketing = Fields of Leads 🌾


06, 2024

People, people, I’m going to break the internet with my two incredible field marketing insights from years of experience working in marketing and just being human.

First: People LOVE to meet PEOPLE.

They love to meet familiar people, new people, and also dogs and babies, but that’s a different story.

Second: People LOVE BRUNCH ☕️🥐

B2B Field Marketing
Field Marketing strategy 
what is Field Marketing
SaaS Field Marketing

And Field Marketing is just that.

What is Field Marketing Strategy ?

3 Reasons why we need to invest in Field Marketing Initiatives.

After understanding the secret of life. here are top 3 reasons why we need to invest in Field Marketing initiatives.

Reason 1: Fields of Leads (The MQL Kind)

In the end, investing in SaaS field marketing initiatives will yield fields of gold—by which I mean leads (the MQL kind). In-person events like conferences and workshops allow you to be the great marketer/salesperson you really are. It’s very difficult to stand out by sending cold emails to potential customers, even if your SaaS product is far better than that of your competitors.

Sting - Fields Of Gold

Reason 2: Know your Customer

Customer complaints, dissatisfaction, and frustration (I mean Challenges, sorry, forgot my MarketingSpeak) are usually not detectable online in real-time. The majority of our customers don’t complain; they just switch to a different product. But face-to-face? Mannn, they remember everything. Meeting customers and potential customers lets you get a deep understanding of the main issues with your product and competitor’s product.

Reason 3: ABM Account-Based Marketing

In Marketingspeak, We have something called “nurture,” which we use to describe the support and guidance provided to a customer as part of the 1-to-1 marketing strategy that focused on building customer relationships. Gen X marketers might remember the famous book titled The One to One Future, which started the whole concept of personalization in marketing. With technology booming at the end of the ’90s and onward, CRM (Customer Relationship Management) software began to pop up, and they were mega expensive (Salesforce is just one example). Now, with the cloud-based model like SaaS, even Salesforce’s starting price is $25 per month.

After a quick reminiscence of the ’90s, ABM (Account-Based Marketing) is kinda the same thing but with a high-tech flair to it. Replace the word “customer” with the word “account,” and Voilà! Instead of creating generic marketing campaigns, ABM tailors messages, content, and campaigns specifically for each targeted account. The perfect way to start a virtual customer relationship (ABM) is with field marketing, in-person staff, like an event or a coffee date. Maybe it’s better to get to know a person before…

5 Great Digital tools for managing B2B Field Marketing Initiatives

  1. Bizabbo
  2. Cvent
  3. OnePageCRM
  4. SalesRabbit
  5. Whova

B2B Field Marketing Tool 1: Bizabbo

Bizzabo, a US-based company founded in 2011, powers in-person, virtual, and hybrid experiences with its Event Experience OS.

Don't Get Stuck in This Event Software Trap

Key Features:

  • Curate personalized content journeys
  • Automate and oversee group bookings
  • Audience Engagement
  • Offer interactive experiences
  • Event Networking
  • Onsite Software & Wearables
  • Event Live Streaming
  • Deliver TV-quality broadcasts
  • Sponsors & Exhibitors
  • Manage partnerships seamlessly
  • Personalize the event registration experience
  • AI-assisted Events Guide
  • Klik SmartBadge™
  • Multi-language support.

B2B Field Marketing Software 2: Cvent

Cvent, a US-based company founded in 1999, is an event management software provider offering a platform to manage in-person, virtual, and hybrid events.

Cvent in-person event solutions: a how-to

Key Features:

  • Find hotels and venues
  • Plan and promote your event
  • Engage your attendees
  • Capture leads and track ROI
  • Event App
  • Attendee Journey
  • Webinars
  • Virtual Events
  • Appointments
  • Check-in & Badging
  • Lead Capture
  • Integration with Online tools such as Marketo and Hubspot

SaaS Field Marketing Tool 3: OnePageCRM

OnePageCRM, an Ireland-based company founded in 2010, has a Customer Relationship Management (CRM) system that manages, organizes, and segments all potential customer information (MQL, SQL, Prospect) as well as customer information. When it comes to field marketing initiatives like events, conferences, etc., we all know why we make such an effort to arrange them: to get leads and keep them. And OnePageCRM is a great tool for achieving this.

AI Route Planning App | Route planner for field sales | Demo

OnePageCRM, a US-based company founded in 2011, powers in-person, virtual, and hybrid experiences with its Event Experience OS.

Key Features:

  • 21-day free trial!
  • User-friendly 
  • Unlimited Contacts, Notes, Deals
  • Full Email Sync
  • Bulk Email Send
  • Kanban Deal Management
  • Custom Activity Reports
  • User Groups and Focused Users
  • Business Card Scanner
  • Integration with Online tools such as Mailchimp and WhatsApp
  • Price starts at $8.95 a month

B2B Field Marketing 4: SalesRabbit

SalesRabbit, a US-based company founded in 2013, provides a cloud-based mobile software solution for field sales reps and sales organizations.

SalesRabbit Platform Overview

Key Features:

  • Start for Free!
  • Includes 1 Seat
  • Basic Canvassing
  • Track Leads on a Map
  • Filter by Status
  • Take Notes
  • Set Appointments
  • Get Reminders
  • Plan Routes
  • DataGrid AI
  • iOS & Android Apps
  • Integration with Online tools such as Facebook Lead Forms and HubSpot

B2B Field Marketing 5: Whova

Whova, a US-based company founded in 2013, offers an all-in-one event management solution that helps organizers save time on managing event logistics.

Whova All in One Event Management

Key Features:

  • Speaker Center with Web Integration
  • Name Badge Generation
  • Staffed and Self Check-In
  • Online Liability Waiver Solution
  • Live Polling & Surveys
  • Real-time Analytics & Post-Event Reports
  • Hybrid Event
  • Whova Event App
  • Lead Retrieval
  • Hybrid Event
  • Virtual Conference
  • Price Quote Request

You’ve reached the end of the post: B2B Field Marketing = Fields of Leads Why, For more on Startuppy Marketing, click here. for SaaS Marketing, click here

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