B2B Field Marketing = Fields of Leads 🌾

People, people, I’m going to break the internet with my two incredible field marketing insights from years of experience working in marketing and just being human.
First: People LOVE to meet PEOPLE.
They love to meet familiar people, new people, and also dogs and babies, but that’s a different story.
Second: People LOVE BRUNCH ☕️🥐

And Field Marketing is just that.
What is Field Marketing Strategy ?
Field marketing is a B2B marketing strategy that focuses on in-person interactions like trade shows, conferences, events, workshops, and on-site product demonstrations as part of a company’s efforts to retain customers or attract new customers.
And it usually includes Brunch
3 Reasons why we need to invest in Field Marketing Initiatives.
After understanding the secret of life. here are top 3 reasons why we need to invest in Field Marketing initiatives.
Reason 1: Fields of Leads (The MQL Kind)
In the end, investing in SaaS field marketing initiatives will yield fields of gold—by which I mean leads (the MQL kind). In-person events like conferences and workshops allow you to be the great marketer/salesperson you really are. It’s very difficult to stand out by sending cold emails to potential customers, even if your SaaS product is far better than that of your competitors.
Reason 2: Know your Customer
Customer complaints, dissatisfaction, and frustration (I mean Challenges, sorry, forgot my MarketingSpeak) are usually not detectable online in real-time. The majority of our customers don’t complain; they just switch to a different product. But face-to-face? Mannn, they remember everything. Meeting customers and potential customers lets you get a deep understanding of the main issues with your product and competitor’s product.
Reason 3: ABM Account-Based Marketing
In Marketingspeak, We have something called “nurture,” which we use to describe the support and guidance provided to a customer as part of the 1-to-1 marketing strategy that focused on building customer relationships. Gen X marketers might remember the famous book titled The One to One Future, which started the whole concept of personalization in marketing. With technology booming at the end of the ’90s and onward, CRM (Customer Relationship Management) software began to pop up, and they were mega expensive (Salesforce is just one example). Now, with the cloud-based model like SaaS, even Salesforce’s starting price is $25 per month.
After a quick reminiscence of the ’90s, ABM (Account-Based Marketing) is kinda the same thing but with a high-tech flair to it. Replace the word “customer” with the word “account,” and Voilà! Instead of creating generic marketing campaigns, ABM tailors messages, content, and campaigns specifically for each targeted account. The perfect way to start a virtual customer relationship (ABM) is with field marketing, in-person staff, like an event or a coffee date. Maybe it’s better to get to know a person before…
5 Great Digital tools for managing B2B Field Marketing Initiatives
B2B Field Marketing Tool 1: Bizabbo
Bizzabo, a US-based company founded in 2011, powers in-person, virtual, and hybrid experiences with its Event Experience OS.
Key Features:
- Curate personalized content journeys
- Automate and oversee group bookings
- Audience Engagement
- Offer interactive experiences
- Event Networking
- Onsite Software & Wearables
- Event Live Streaming
- Deliver TV-quality broadcasts
- Sponsors & Exhibitors
- Manage partnerships seamlessly
- Personalize the event registration experience
- AI-assisted Events Guide
- Klik SmartBadge™
- Multi-language support.
B2B Field Marketing Software 2: Cvent
Cvent, a US-based company founded in 1999, is an event management software provider offering a platform to manage in-person, virtual, and hybrid events.
Key Features:
- Find hotels and venues
- Plan and promote your event
- Engage your attendees
- Capture leads and track ROI
- Event App
- Attendee Journey
- Webinars
- Virtual Events
- Appointments
- Check-in & Badging
- Lead Capture
- Integration with Online tools such as Marketo and Hubspot
SaaS Field Marketing Tool 3: OnePageCRM
OnePageCRM, an Ireland-based company founded in 2010, has a Customer Relationship Management (CRM) system that manages, organizes, and segments all potential customer information (MQL, SQL, Prospect) as well as customer information. When it comes to field marketing initiatives like events, conferences, etc., we all know why we make such an effort to arrange them: to get leads and keep them. And OnePageCRM is a great tool for achieving this.
OnePageCRM, a US-based company founded in 2011, powers in-person, virtual, and hybrid experiences with its Event Experience OS.
Key Features:
- 21-day free trial!
- User-friendly
- Unlimited Contacts, Notes, Deals
- Full Email Sync
- Bulk Email Send
- Kanban Deal Management
- Custom Activity Reports
- User Groups and Focused Users
- Business Card Scanner
- Integration with Online tools such as Mailchimp and WhatsApp
- Price starts at $8.95 a month
B2B Field Marketing 4: SalesRabbit
SalesRabbit, a US-based company founded in 2013, provides a cloud-based mobile software solution for field sales reps and sales organizations.
Key Features:
- Start for Free!
- Includes 1 Seat
- Basic Canvassing
- Track Leads on a Map
- Filter by Status
- Take Notes
- Set Appointments
- Get Reminders
- Plan Routes
- DataGrid AI
- iOS & Android Apps
- Integration with Online tools such as Facebook Lead Forms and HubSpot
B2B Field Marketing 5: Whova
Whova, a US-based company founded in 2013, offers an all-in-one event management solution that helps organizers save time on managing event logistics.
Key Features:
- Speaker Center with Web Integration
- Name Badge Generation
- Staffed and Self Check-In
- Online Liability Waiver Solution
- Live Polling & Surveys
- Real-time Analytics & Post-Event Reports
- Hybrid Event
- Whova Event App
- Lead Retrieval
- Hybrid Event
- Virtual Conference
- Price Quote Request
You’ve reached the end of the post: B2B Field Marketing = Fields of Leads Why, For more on Startuppy Marketing, click here. for SaaS Marketing, click here
Updated:
06, 2024