Top 3 SaaS Marketing Strategies that always work

Updated: 

09, 2022

This post is about 3 SaaS marketing strategies that always work. Why only 3? A marketing strategy designed for a newcomer SaaS startup must be quick and easy to implement. Look, obviously long term is important too; Building a brand, Content Marketing strategy, etc. But in general, Short-term is the king (especially if you want to reach Round A). The Top 3 marketing strategies are Cold Email, affiliate marketing, and the best friend of any internet business – SEO.

Question: What do we want from a Short-term SaaS marketing strategy?

Show Me the Money

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1. Cold Email

2. Affiliate Marketing

3. SEO

SaaS marketing strategy 1: Cold Email

What are Cold Emails, you ask? Let’s start with the fact that they do not come from Lapland 🙂

A cold email is sending an email to someone for the first time with no prior acquaintance. Do you mean spam? Maybe. Building a quality target audience will lead to a high open rate and increase the chance of reaching relevant potential customers quickly.

What do we need for a cold newsletter marketing strategy?

  • Business Email Finder Tool
  • A Cold Email Marketing Platform

1. Business Email Finder Tool

The top Email Finder tools are Voila Norbert, Sellhack, LushaHunter, and Aeroleads.

I’ll focus on Aeroleads, an Indian SaaS company founded in 2015 that offers an email address and phone number finder tool. 

How It Works?

Aeroleads has a Chrome extension that lookup people’s email addresses and phone numbers from the top business social networks like LinkedIn, Xing, CrunchBase, and AngelList and creates lists of relevant leads.

Key Features:

  • 14-day free trial!
  • User-friendly.
  • Finding Email from Name.
  • Check the validity of emails.
  • 425+ million contacts with verified email addresses.
  • Integration with CRM tools such as Salesforce and Hubspot.
  • Automate Prospecting with Pro Plugin.
  • Upload your own data to find emails.
  • Price starts at $49 a month.

2. A Cold Email Marketing Platform

The top Cold Email Marketing platforms are Mailshake, Reply, LemlistSaleshandy, Woodpecker.

I’ll focus on Mailshake, a SaaS company founded in 2016 that offers cold email marketing software.

How It Works?

Mailshake has a Cold Email Marketing platform that creates B2B cold emails and manages leads and prospect lists.

Key Features:

  • 30-day guarantee!
  • Emails Warm-up.
  • Mailshake Extension.
  • A/B Testing
  • Integration with Online and CRM tools such as HubSpot, Salesforce, and Twilio.
  • Email outreach campaigns and automated follow-ups.
  • Insert text and links personalized to each recipient with a powerful mail merge.
  • Price starts at $58 a month.

SaaS marketing strategy 2: SaaS Affiliate Marketing

Here’s a way you will not have to convince your friends’ friends on LinkedIn to try out your product – SaaS Affiliate Marketing

For a detailed explanation on What is SaaS Affiliate Marketing and Why it Boosts Sales! click here

What do we need for a SaaS Affiliate Marketing marketing strategy?

  1. Finding Affiliates
  2. Affiliate Marketing Platform

1. Finding Affiliates

  • Finding “Affiliates” who will distribute your SaaS product in their media (What does it mean “their media”: Websites, Blogs, Apps, Social Media, YouTube Channels, Links in podcast descriptions, and basically everywhere you can put a link in)
  • Provide “Affiliates” with unique links to your website. Each Affiliate is provided with a different link so that you can later identify on Google Analytics exactly from which websites the customers came.
  • Agree on a commission, usually between 10% and 30% of the sale. And whenever there is a sale that came from the unique link from the Affiliate’s site, the pre-agreed commission goes to the Affiliate.

Who can be an Affiliate? Everyone! But of course, the best Affiliates are Affiliates with a lot of influence. Whether it’s a crazy TikTok, a fantastic YouTube channel with millions of views, or a recommendation site with lots of traffic. The main thing is to sell.

2. Affiliate Marketing Platform

The top Affiliate Marketing platforms are Tapfiliate, ImpactEverflow, PartnerStack, and GrowthHero.

I’ll focus on GrowthHero, an American SaaS company founded in 2018 that offers a SaaS/eCommerce Affiliate Marketing platform.

How It Works?

GrowthHero has a SaaS/eCommerce Affiliate Marketing platform that has all the tools you need to recruit affiliates, influencers and customers to referrer your company to others.

Key Features:

  • 14-day free trial!
  • User-friendly.
  • A/B Testing
  • View, analyze, and verify affiliate-referred sales.
  • unlimited Affiliate Programs.
  • Integration with Online tools such as PayPal and Mailchimp.
  • Affiliate Hunt – You can discover and get in  contact directly with affiliates.
  • Marketplace Listings -You can list your affiliate program on GrowthHero’s Marketplace.
  • Price starts at $49 a month.

SaaS marketing strategy 3: SEO

If only we could bring Google Flowers & Chocolate and be done with it. Google’s search engine is the largest display window in the world, and everyone wants to appear on it. And not just to appear, on the first page, of course! Many early-stage SaaS startups often neglect the customer’s initial search process – Google.

Hey, wait, but my SaaS product is special; you don’t understand no one is looking for the kind of solutions we offer.

Don’t Worry Darling. That’s why we have SEO experts 😉

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What do we need for a SEO marketing strategy?

  1. SEO Tool
  2. SaaS Content Marketing Strategy
  3. Content Partnerships

1. SEO Tool

The top SEO Tools are Semrush, Ahrefs, and Moz.

I’ll focus on Ahrefs, a SaaS company founded in 2010 that offers a SEO (Search Engine Optimization) tool.

How It Works?

Ahrefs has a search engine optimization tool to help you get to the first page on Google search results and increase traffic to your site.

Key Features:

  • User-friendly
  • Keywords Explorer
  • Related phrases
  • Searcher intent
  • Competitor Backlink analysis
  • Competitors’ Keywords analysis
  • PPC keywords analysis
  • Content analysis
  • Traffic analysis
  • Rank Tracker
  • SERP (search engine results page) Tracker
  • One Page SEO
  • Price starts at $99 a month

2. SaaS Content Marketing Strategy

Content is the king—the king of SEO. Early-stage SaaS startups often give up on content strategy due to a lack of customers (who will read our content?) They are not wrong. But a short-term SaaS Content Marketing Strategy does not focus on deepening relationships with existing customers (Hopefully, so they will renew) but on potential customers. Any short-term content strategy should focus on relevant keywords. A connection between a brand and search terms, investment in creating quality content focused on search terms, investment in creating video content and podcasts with an emphasis on search terms, recommendations, reviews, and customer stories with an emphasis on … You catch my drift.

One of the ways to promote your content quickly, boost your content strategy, and on the way help promote your SEO efforts is Native Ads.

What are Native Ads?

What are Native Ads? Native advertisements are advertisements that integrate organically and do not interfere. An example of native advertisements is “sponsored content” articles. Suppose our SaaS product is newsletter software. In that case, an article on the benefits of email marketing published on a tech site is an example of a sponsored content article that does not interfere and integrates naturally with the site. The leading companies in the field of native advertising are Outbrain, Tabula, and Yahoo Gemini.

3. Content Partnerships

Search engine optimization focuses primarily on Google. So if Google loves Backlinks – we love Backlinks. Like the rest of us, Google needs approval from others, meaning that if someone shares our content, then Google assumes we are interesting and will rank our content higher in the search engine.

Backlinks are Referral links from one website to another.

How to create Content Partnerships?

There are 3 ways to create content partnerships:

  • Writing content together: Your company writes a piece of content with a partner company, and both companies share it amongst their digital assets.
  • The partner company writes and publishes the content in its digital assets and mentions your company as a valuable referral.
  • Your company writes and publishes the content in your company’s digital assets and mentions the partner company as a valuable referral.

How to find the right partners for our company?

It’s good that you asked; Breezy is a partnership discovery tool that helps create partnership opportunities. For more on Breezy’s tool and Content Partnerships, click here.

And that’s how it’s done: I write the content on my website, and Breezy (the partner) is mentioned as a valuable referral.

Here is Semrush’s 6-Step SEO Strategy.

6-Step SEO Strategy (That Works in 2022)

This post covers the following topics: SaaS Marketing Strategies, Content Marketing Strategy, SaaS Affiliate Marketing, SEO for SaaS, Native Ads, Content Partnerships, SaaS Marketing Strategies, SaaS Content Marketing, Cold Email.

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