The best examples of SaaS marketing videos 2024

Top SaaS marketing videos in 2024 so far.

If you are part of the 92% of marketers who answered: “Yes, video marketing is an important part of our marketing strategy.”

Certainly, this post is for you!

So let’s get started with the list:

SaaS marketing videos example 1# Workday

Workday, an American SaaS company founded in 2005, offers an Enterprise Management Cloud that includes finance, HR, planning, and spend management solutions (ERP). In a new series of campaigns, Workday demonstrates that technically it is possible to find the best person for the job, but there’s another way.

SaaS marketing videos example 2# Slack

Slack, an American SaaS company founded in 2009, offers a chat system for organizations and companies regardless of size. Click on the video to see how a Big Meeting looks like.

SaaS marketing videos example 3# Squarespace

Squarespace, an American SaaS company founded in 2004 as a Data storage company but now offers a platform for setting up eCommerce sites. Squarespace’s latest campaign is with Martin Scorsese 🫨

SaaS marketing videos example 4# Zapier

Zapier, an American company founded in 2011, provides an integration system that enhances efficiency by seamlessly connecting the company’s diverse digital tools.

SaaS marketing videos example 5# Paycom

Paycom, an American SaaS company founded in 1998, offers Online Payroll Services and HR Payroll Software. In the company’s latest video campaign we are introduced to the Manifesto. 😉

SaaS marketing videos example 6# HubSpot

HubSpot, a SaaS company founded in 2007, offers an automation platform for managing marketing activities such as sending emails, campaign and content management, sales management and lead generation.

In conclusion: What have we learned from the 7 best examples of SaaS marketing videos in 2024 so far?

• Good campaigns are short campaigns. A 30-second campaign can convey a lot of information in addition to being funny. SaaS Humor
• The strength of a SaaS product versus a physical product is the apparent value for the customer. One crucial value certainly does the job of conveying the message.
• A well-known marketing trick is to get potential customers to use their brand as a generic word. The best example is Kleenex. People still ask if you have a Kleenex and not a tissue. It usually does not work, but you can always try. Squarespace
• If you already have a funny video of your SaaS product. Use it! Your client managers will be happy to send a link to potential customers as part of an email or a message on LinkedIn.
• Most importantly, do not be afraid to get dirty. If one of your biggest competitors has an evident weakness, take advantage of it! In a good sport kind of way, of course. Wix

You’ve reached the end of the post: The best 7 SaaS examples of marketing videos. For more SaaS Marketing posts, click here. SaaS marketing videos 2024

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