7 Best Lead Generation Tools 2023 Part 1


01, 2023

Looking for the Best Lead Generation Tools for SaaS/eCommerce 2023? You have come to the right place. I divided the tools into two posts. Part 1: These are the best tools for generating business leads from scratch. This means locating potential customers who have no idea who you are, what you are selling, and basically that you need something other than Maslow’s hierarchy of needs 😊. Part 2: These are the best tools for generating leads from people who at least know they need something (and something is something, isn’t it?).

But between us, especially those who market SaaS products, there is still a long way to go before “Book a demo” or “Free Trial.”

Wait a minute, What is a Lead?

Basically, leads are potential customers. Then why do we call them leads? Because marketers like to invent new expressions. What do you think sounds better: Guys, we need more Potential Customers! Or Guys, we need more Leads! Exactly. And in a wider sense, Lead Generation is the method of reaching potential customers, primarily through online tools. Any process that ends with us having contact details like Email, phone number, or at least an interest – is to generate a lead.

 Lead Generation tools 2022  cold emails Lead generation through competitor analysis
Awesome places to Find Leads. Lead Generation tools 2023

Any process that ends with us having contact details like Email or phone number is to generate a lead.

After we understood what Leads are. Now we just need to get them.

Good Luck!

Here are the tools I use to generate leads, especially with SaaS Startups.

1. Aeroleads

2. Similarweb

3. Ahrefs 

4. Mailshake

5. Lemlist

6. LinkedIn Sales Navigator

7. Leadenforce

1. Aeroleads – Lead Generation tool

Aeroleads, an Indian SaaS company founded in 2015, offers an email address and phone number finder tool.

How It Works:

Aeroleads has a Chrome extension that lookup people’s email addresses and phone numbers from the top business social networks like LinkedIn, Xing, CrunchBase, and AngelList and creates lists of relevant leads.

How to use AeroLeads to Find Emails for your Campaign? | AeroLeads

Key Features:

  • 14-day free trial!
  • User-friendly 
  • Finding Email from name
  • Check the validity of emails
  • 425+ million contacts with verified email addresses
  • Integration with CRM tools such as Salesforce and Hubspot
  • Automate Prospecting with Pro Plugin
  • Upload your own data to find emails
  • Price starts at $49 a month

Competitors to Aeroleads with similar features: Lusha, Hunter

2. Similarweb – Lead generation through competitor analysis

Similarweb, An Israeli SaaS company founded in 2007 that provides analytics and users information on any website.

How It Works:

Similarweb has a tool that checks and analyzes websites. Enter an address of any website you want, and it displays a variety of data about the selected site. A great way to Lead generation through competitor analysis

Getting Started With Web Analysis

Key Features for Lead generation through competitor analysis :

  • Free basic package, no need to register!
  • User-friendly 
  • Benchmark your company against the industry to inform your growth strategy and analyze market trends.
  • Competitors’ analysis based on geographic data
  • Competitors’ analysis based on demographic data
  • Audience analysis
  • Displays the technological tools and advertising tools used by competitors (an excellent tool for identifying the sources of competitors’ leads)

3. Ahrefs – Lead generation through competitor analysis

Ahrefs, a 2010 Singapore-based SaaS company, offers advanced SEO tools

How It Works:

Ahrefs has a search engine optimization tool to help you get to the first page on Google search results and increase traffic to your site. Of course, any work on SEO is important, but in this post, I want to focus on generating leads by tracking competitors. Analysis of the competitor’s traffic, what words the competitors’ visitors write in Google, from which sites they come from, what types of content work for the competitors, etc.

How to Use Ahrefs for SEO and Competitor Research

Key Features for Lead generation through competitor analysis :

  • User-friendly
  • Competitor Backlink analysis
  • Competitors’ Keywords analysis
  • PPC keywords analysis
  • Traffic analysis
  • Price starts at $89 a month (for the Complete Tool )

4. Mailshake – Lead Generation for SaaS

Mailshake, a SaaS company founded in 2016, offers cold email marketing software.

What are Cold Emails, you ask? Let’s start with the fact that they don’t come from Lapland 🙂

A cold email is sending an email to someone for the first time with no prior acquaintance. Do you mean spam? Maybe. Building a quality target audience will lead to a high open rate.

How It Works:

Mailshake has a Cold Email Marketing platform that creates B2B cold emails and manages leads and prospect lists.

Key Features:

  • 30-day guarantee!
  • Emails Warm-up
  • Mailshake Extension
  • A/B Testing
  • Integration with Online and CRM tools such as HubSpot, Salesforce, and Twilio
  • Email outreach campaigns and automated follow-ups
  • Insert text and links personalized to each recipient with a powerful mail merge
  • Price starts at $58 a month

5. Lemlist’s Lemwarm – Lead Generation for SaaS

Lemlist, a French SaaS company founded in 2018, offers Warm-up IP addresses/Emails and has cold email marketing software.

How It Works:

Lemlist’s Lemwarm tool can warm up IP addresses, which will prevent your emails from reaching spam and thus increase the opening rate of cold emails.


When we send emails from an unknown IP address, the automatic triggers that detect spam immediately go into high gear, and these messages are sent to spam. When we send a lot of emails, as we do with B2B Cold emails, the reputation of our domain is destroyed, and we find ourselves in spam Forever.

So what is the solution? Lemwarm

Warm Up Your Email Domain Automatically

Key Features of Lemwarm:

  • 14-day free trial!
  • User-friendly 
  • 1 minute to set up. Runs 100% on autopilot!
  • Price starts at $29 a month

6. LinkedIn – Lead Generation tool for SaaS

A must-have tool for generating leads: LinkedIn Sales Navigator

How It Works:

LinkedIn, the most significant business/professional social network globally with more than 680 million users, has LinkedIn Sales Navigator that enables advanced search that helps build targeted potential customers’ audiences. Build relevant lead lists and find leads’ contact information. First stop in generating leads for B2B companies

Introduction to Sales Navigator

Key Features:

  • 30-day free trial!
  • User-friendly 
  • Search by a wide range of criteria, including company size, change in job status, search terms, etc.
  • Lead Recommendations
  • Track leads
  • Build Lead Lists
  • LinkedIn Sales Navigator Account Map
  • Integration with CRM tools such as Microsoft Dynamics and Salesforce
  • Price starts at $79.99 a month

7. Leadenforce – Lead Generation tool

Leadenforce is a SaaS company founded in 2016 specializing in advanced Groups and Pages Targeting Tools to reach your Competitor’s Customers.

How It Works:

Leadenforce has a tool that segments audiences on Facebook, Instagram, and LinkedIn and builds targeted lists that are much better than what the social networks themselves provide.

A must-have product for B2B social media advertisers.

Facebook Professional Targeting

Key Features:

  • 7-day free trial!
  • User-friendly
  • Build Targeted Lead Lists 
  • Price starts at $99 a month

8. Bonus Lead Generation with Centiment

Centiment, An American SaaS company founded in 2015 an all-in-one research platform that enterprises and academics use to build advanced surveys and reach targeted audiences.

How It Works:

Centiment has a pool of thousands of experts in various fields. From IT professionals to marketing executives that are ready to answer your survey. A great way to generate leads.

From the very beginning, create interest and high engagement, plus answering essential questions that will help you build the right potential customer profile.

 Lead Generation tools 2022  cold emails Lead generation through competitor analysis
Lead Generation Tools for SaaS/eCommerce

Key Features:

  • Fast results
  • Experts from more than 100 countries in a broad range of fields
  • Integration with survey tools like Surveymonkey
  • Professional survey analysis
  • Price starts at $59 a month

You’ve reached the end of the post: 7 Best Lead Generation Tools 2023 (Part 1) To read more posts on SaaS Marketing, click here.