7 Hottest SaaS Marketing Trends 2025
One of the hottest fashion trends for the spring-summer season of 2025 is the color “Limpet Shell.” Yet, it doesn’t stop there; other captivating colors, such as Lime Cream, Orangeade, and Misted Marigold, are making a splash as well. 🙂 Now, you might be wondering how this connects to the hottest SaaS marketing trends 2025. It’s a valid question. Much like the spring-summer color palette, the names of the trends are more or less the same: Video Marketing, AI, Affiliate Marketing, and SEO. However, what truly sets them apart as hot trends are the latest developments in SaaS marketing. So, let’s find out which SaaS marketing trend will be our focus in 2025.
7 Hottest SaaS Marketing Trends 2025
SaaS Marketing Trend #1: ChatGPT & Friends
Let’s start with the hottest trend – ChatGPT. In 2025, all areas of marketing utilizing artificial intelligence (AI) will continue to thrive. ChatGPT employs AI to craft texts that sounds like they were created by real humans, and now it extends its capabilities to include video creation as well. Marketing and advertising professionals leveraging digital tools for predicting consumer behavior, content writing, marketing automation, etc., powered by AI, have witnessed these advancements for over a decade. Why & Friends? Because now, with ChatGPT as the ultimate game-changer, everyone wants to take it for a spin. Click here for 7 marketing startups unafraid of ChatGPT, as they have integrated ChatGPT or similar technologies into their flagship products.
SaaS Marketing Trend #2: Review Marketing
What is Review Marketing:
Review marketing is a Software/SaaS product marketing strategy that focuses on encouraging feedback (reviews/recommendations/ratings) from customers as part of a company’s efforts to attract new customers.
3 Reasons Why We need SaaS Review Marketing:
- Awareness through SEO.
- Trust through the wisdom of crowds.
- Check the product
For the full post on SaaS Review Marketing click here
SaaS Marketing Trend #3: Video Marketing
Also, in 2025, SaaS companies are breaking their heads over how to market SaaS products via videos. This year, we will see more accurate, segmented video content suitable for various types of customers—both B2C and B2B. More and more potential customers will prefer to watch a short video detailing the benefits of your SaaS product rather than read the company’s “About” page or an unclear LinkedIn message. When it comes to videos, this year we will also see more SaaS companies incorporating humor. For the best SaaS marketing videos to make you smile 😊, click here.
ChatGPT Marketing Video:
ChatGPT now extends its capabilities to include video creation. Find out more here
Another interesting SaaS marketing trend is artificial intelligence -AI. All areas of marketing that use technological tools to predict consumer behavior content writing, marketing automation will continue with us strongly in 2025
SaaS Marketing Trend #4: SEO
If only we could bring Google Flowers & Chocolate and be done with it. Google’s search engine is the largest display window in the world, and everyone wants to appear on it. And not just to appear, on the first page, of course!
Many times SaaSy companies in their early stages neglect the customer’s initial search process. Google! So what awaits us in 2025 in the field of SEO for SaaS companies? Connecting a brand to search terms, investing in creating high-quality targeted content, investing in creating video content and podcasts with an emphasis on relevant search terms, backlinks, recommendations, reviews, and other ways to prove that your site meets Google’s quality standards
SaaS Marketing Trend #5: Affiliate Marketing
Here’s a way that you will not have to convince your friends’ friends on LinkedIn to try your product – Affiliate Marketing. Also, in 2025 hot SaaS Marketing trend is to find the best partners for promoting SaaS products. To read about Why SaaS Affiliate Marketing Boosts Sales, click here
SaaS Marketing Trend #6: Feature Marketing
Another hot SaaS marketing trend is Feature Marketing.
What is Feature Marketing:
Feature marketing is a SaaS marketing strategy that focuses on updating existing features or adding new features to an existing product as part of a company’s efforts to retain customers or attract new customers.
An example of a marketing tool for feature marketing management is Beamer. Beamer has a platform that manages customer relationships at the product level. All updates, latest product changes, new features, bug fixes, etc., are sent to the relevant customers smoothly, informally, and engagingly.
SaaS Marketing Trend #7: SaaS Influencer Marketing
You will be amazed at how Influencer Marketing influences. Each field has its own influencers, and SaaS products are no different. In my opinion, Kim Kardashian could easily sell SaaS products, but that’s another conversation. This time, we will focus on influencers on LinkedIn. In the first stage of the funnel (Awareness) in the field of SaaS products, our main problem is often creating awareness—not only that our company has a perfect SaaS product but also that potential customers may not be aware of the problem and, therefore, are not seeking a solution. And that’s where the dog is buried. LinkedIn influencers are usually executives in various business fields who have a large following; they share relevant content in their field and are portrayed as experts.
For example, you have a SaaS product for managing large files designed primarily for eCommerce sites. (Suppose that eCommerce companies have spent many hours working on sharing large files.) If an executive of a leading eCommerce company writes a post about how using your system will streamline all work processes and that she is also very satisfied, she is portrayed as an expert and creates awareness of a problem that other companies may not have been aware of.
Just some of the topics we covered in this post: Feature Marketing, SaaS Affiliate Marketing, SEO for SaaS, SaaS Review Marketing, Awareness stage, ChatGPT, ChatGPT Marketing and Video Marketing.
Updated:
03, 2025