OMG Do you still use Dropbox at work? DAMn
If the answer is Yes, This post is for you. Meet DAM, a digital asset management system that every brand needs, and every eCommerce site must have! Please🙏 don’t stop reading because of the word Assets. It is just a fancy word for large files like images, graphics, and videos. Digital Asset management system – DAM offers a practical solution to the many repetitive and seemingly endless tasks that marketers deal with on a regular basis.
Click here to go straight to the top 7 Digital Asset Management
What is DAM?
Who is the target audience for a DAM system?
DAM is suitable for consumer goods companies, eCommerce, Creative/Design agencies and companies with a lot of social media activities. Say bye-bye to transferring files through Dropbox and endless emails.
3 Reasons Why companies need DAM
Reason 1: About DAMn Time. If you are still writing or getting emails like: Attached is a link to… it’s time for a change.
Reason 2: Time-saving. DAM software saves time by centralized storage for all digital assets, enabling file retrieval in seconds, automating communication and updates, and promoting seamless collaboration between teams. The result is tremendous time savings, fostering better coordination and communication between everyone, and All of this without the need to send emails back and forth.
Reason 3: B2B relationships. DAM software enables better collaboration, reduces inefficiencies, and improves brand control across complex B2B relationships involving multiple partners and stakeholders from around the globe. The system simplifies asset management, reduces communication challenges by granting relevant permissions, and ultimately helps businesses run smoother and more efficiently.
Top 7 Digital Asset Management Systems
Digital Asset Management System 1: Acquia
Acquia, established in 2007, is an American SaaS company that provides a digital asset management system – DAM, incorporating brand asset management across marketing campaigns, product launches, promotional content, and social media.
Key Features:
- User-friendly.
- Drag & Drop UI.
- Easily search through categories, tags, metadata, file names, descriptions, and dates.
- Integration with Online tools such as Salesforce, Hubspot and Magento.
- Integration with CMS and Design tools such as Adobe.
- Granting authorization to external providers, creatives, media buyers, and PR.
- Transform and Reuse Content.
- Real-time tracking of content creation.
- Content Management.
- Track Performance (asset usage).
- API-powered Everything.
Digital Asset Management System 2: Brandfolder
Brandfolder, an American SaaS company founded in 2012, offers a digital asset management system. Also, Brandfolder supports marketing and creative professionals not just with asset management and distribution but also with performance analysis.
Key Features:
- User-friendly.
- Drag & Drop UI.
- Easily search through categories, tags, metadata, file names, descriptions, and dates.
- Integration with Online tools such as Salesforce, Hubspot and Shopify.
- Integration with CMS and Design tools such as Adobe and Canva.
- Granting authorization to external providers, creatives, media buyers, and PR.
- Content Automation.
- Real-time tracking of content creation.
- API-powered.
- Brandguide – Keep your brand consistent.
- Brand Intelligence
Digital Asset Management System 3: Bynder
Bynder, a Dutch SaaS company founded in 2014, offers a Digital asset management platform. “Bynder helps you conquer the chaos of growing content, touchpoints and relationships. Unite. Create. Thrive.”
Key Features:
- 30-day free trial!
- User-friendly Interface.
- Easily search through categories, tags, metadata, file names, descriptions, and dates.
- Integration with Online tools such as Salesforce, Hubspot and Shopify.
- Integration with CMS such as WordPress and Design tools such as Adobe and Canva.
- Content can be modified and reused in multiple formats, including print.
- Content automation.
- Real-time tracking of content creation.
- Granting authorization to external providers, creatives, media buyers, and PR.
- API-powered.
- Notification.
- Using AI for automated file management, content creation, and Workflows – Your own AI Marketing Assistant.
- DAT Dynamic Asset Transformation
Digital Asset Management System 4: Canto
Canto, a German company established in 1990, provides businesses with a robust DAM platform designed to efficiently organize, locate, and distribute digital assets.
Key Features:
- User-friendly.
- Drag & Drop UI.
- Search and filter capabilities by categories, tags, metadata, file names, file size, authors, descriptions, and more.
- Filter and search using face recognition.
- Integration with Online tools such as Salesforce, Mailchimp, and Magento.
- Integration with CMS and Design tools such as Adobe.
- Transform and Reuse Content in multiple formats.
- Granting authorization to external and internal providers, creatives, media buyers, and PR.
- Track asset version changes such as image changes.
- Notification.
- Style Guides
Digital Asset Management System 5: Cloudinary
Cloudinary, an American SaaS company founded in 2011, specializes in providing a DAM and content management system, focusing on videos and photos content for social media.
Key Features:
- User-friendly Interface.
- Search and filter capabilities by categories, tags, metadata, file names, file size, authors, descriptions, and more.
- Integration with Online tools such as Salesforce, Mailchimp, and Magento.
- Integration with CMS and Design tools such as Adobe.
- Change and reuse content in multiple formats in real time including converting, resizing, cropping and changing photos and videos.
- Content delivery network – Granting authorization.
- Create once, publish anywhere with AI.
- Streamline Content Operations.
- API-powered.
- Track Analytics and insights.
- Cloudinary AI
Digital Asset Management System 6: Image relay
Image Relay, an American SaaS company founded in 2002, provides a DAM system that unites all digital assets and product information within one platform.
Key Features:
- Free Trial!
- User-friendly Interface
- Drag & Drop UI.
- Easily search through categories, tags, metadata, file names, descriptions.
- Integration with Online tools such as Salesforce, Mailchimp, and Magento.
- Integration with CMS and Design tools such as Adobe.
- Granting authorization to external and internal providers and file management automation.
- Price starts at $300 a month.
Digital Asset Management System 7: Intelligencebank
Established in 2009 in Australia, Intelligencebank provides a digital asset management system (DAM) that encompasses brand asset management for marketing campaigns, product launches, marketing content, and social media.
Key Features:
- User-friendly Interface
- Drag & Drop UI.
- AI identifies key information in images, videos and audio files, and automatically adds keyword tags
- Integration with Online tools such as Salesforce, Mailchimp, and Magento.
- Integration with CMS and Design tools such as Adobe.
- Distribute assets internally and externally.
- Manage versions in multiple formats in real time including Crop, transform and change asset format in one place.
- Creative Templates.
- Transform digital assets instantly
- Using AI for automated file management, content creation, and Workflows – Your own AI Marketing Assistant.
- Chat Connector.
- Smart Reports.
- Price for DAM Pro at $1050 a month.
Updated:
01, 2024