Feature Marketing – A New SaaS Marketing Strategy! ✨

Updated: 

02, 2024
897

Like new shoes, new features should be showcased, not hidden. Why invest in new shoes if no one can see them? 👟 And for those who let their new shoes gather dust in the closet until a big event (that never comes), this post isn’t for you. Think about it: is it really worth putting in a lot of effort to develop new features for your amazing software product or to update and improve existing features if no one knows about them? 👠So first, SaaS Feature Marketing is basically a strategy for showing off.

Second, oh God! 😱 Competition!!! SaaS companies are in it for the money too. The company that shows its product constantly evolves and makes life insanely easier for its users wins!

To the definition, What is Feature Marketing?

Feature marketing is a Software/SaaS product marketing strategy that focuses on updating existing features or adding new features to an existing product as part of a company’s efforts to retain customers or attract new customers.

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Shoes the Full Version

Why do we need Feature Marketing Strategy?

  1. Attract new customers – Wow, look at how many features they have. Potential customers want the best.
  2. Customer Retention – Wow, look, they also have… Existing customers like to be courted. It’s better that fewer customers wonder whether they should switch to the competition.
  3. Innovation – A dreamy brand value that every company wants. Who wouldn’t want people to think their brand is innovative?

How do we manage SaaS Feature Marketing strategy properly?

Deciding on which Features to focus on. For a post on the subject, click here

Developing

Announcing – My Biz. Here are three digital tools to successfully help you manage SaaS Feature Marketing Strategy.

3 Great Digital tools for managing SaaS Feature Marketing Strategy

Feature Marketing tool 1: AnnounceKit

AnnounceKit, an American/Turkish SaaS company founded in 2022, offers a platform for Feature Marketing Management.

How It Works:

AnnounceKit has a Feature marketing and announcement management tool that creates, manages, and disturbs announcements in various online channels through notifications, widgets, and emails.

Key Features:

  • 15-day free trial!
  • User-friendly Interface.
  • Segmentation.
  • Managing and Sending Notifications using Widgets.
  • New Feature Request Option.
  • Email Notifications.
  • Post Scheduling
  • Advanced Analytics
  • User Feedback Analysis
  • Grammarly Integration for free.
  • AI-assisted templates, posts and follow-up messages
  • Integration with Online tools such as Mailchimp and LinkedIn.
  • Multi-language.
  • Price starts at $79 month.

Feature Marketing tool 2: LaunchNotes

LaunchNotes, an American SaaS company founded in 2019, offers a product development lifecycle platform, including a Feature Marketing Management tool.

How It Works:

LaunchNotes has a personalized, automated product development lifecycle platform that enables your company to move at the same speed as your development team and share your company updates and announcements faster and easier.

Key Features:

  • 14-day free trial!
  • User-friendly Interface.
  • Automation/Segmentation
  • Templates
  • Notifications
  • Slack announcements
  • Roadmap for developing products.
  • Advanced analytics (See which specific users are viewing and clicking).
  • User Feedback Analysis
  • AI-powered sentiment analysis
  • AI-powered topic modeling
  • AI-powered writing assistant
  • Integration with Online tools such as Mailchimp and Slack.

Feature Marketing tool 3: Beamer

Beamer, an American SaaS company founded in 2017, offers a Product marketing management platform.

How It Works:

Beamer has a platform that manages customer relationships at the product level. All updates, the latest product changes, new features, bug fixes, etc., are sent to the relevant customers in a smooth, informative, and engaging manner.

Key Features:

  • 14-day free trial!
  • Beamer Changelog – Announce your latest product changes
  • Segmentation
  • User Feedback Analysis
  • NPS – user surveys
  • Advanced analytics (See which specific users are viewing and clicking).
  • Post scheduling
  • Push Notifications.
  • Email notifications.
  • Integration with Online tools such as Mailchimp and HubSpot.
  • Multi-language.
  • Price starts at $49 a month.

You’ve reached the end of the post: Feature Marketing – The Perfect New SaaS Marketing Strategy!, For more on SaaS Marketing, click here.

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