The best 7 SaaS examples of marketing videos!

SaaS Examples of Marketing Videos

If you are part of the 92% of marketers who answered: “Yes, video marketing is an important part of our marketing strategy.”

Certainly, this post is for you!

So let’s get started with the list:

1. FreshBooks

FreshBooks, a Canadian SaaS company, founded in 2004, offers a subscription-based product that includes invoicing, tracking work hours, and, most importantly, resolving troublesome thoughts in their current campaign 🙂

2. Constant Contact

Constant Contact, an American SaaS company founded in 2004, offers a newsletter and campaign management system. In their current campaign, they can even help with projecting positive energies.

3. Hootsuite

Hootsuite, a Canadian SaaS company founded in 2008, offers a social media monitoring system. Her latest campaign, for example, demonstrates what happens when a company relies too much on its telephone customer service.

4. Mailchimp

Mailchimp, an American SaaS company founded in 2001 offers a newsletter and campaign management system. The current campaign is promoting the company’s most important new product – its eCommerce platform.

5. Squarespace

Squarespace, an American SaaS company founded in 2004 as a Data storage company but now offers a platform for setting up eCommerce sites. Squarespace’s latest campaign promotes soaps. But not just soaps …

6. Wix

Wix, an Israeli SaaS company established in 2006, offers a platform for setting up eCommerce sites. In their latest campaign, in addition to being funny, they go all-in on one of their biggest competitors – WordPress. No spoilers.

7. Xero

Xero, a New Zealand-based SaaS company, founded in 2006, offers a subscription-based account management system that includes invoicing, receipts, and more.  The current campaign gives tips to accountants on how to actually deal with spender clients.

SaaS Humor

In conclusion: what have we learned from the 7 Best SaaS examples of marketing videos so far?

• Good campaigns are short campaigns. A 30-second campaign can convey a lot of information in addition to being funny. SaaS Humor
• The strength of a SaaS product versus a physical product is the apparent value for the customer. One crucial value certainly does the job of conveying the message.
• A well-known marketing trick is to get potential customers to use their brand as a generic word. The best example is Kleenex. People still ask if you have a Kleenex and not a tissue. It usually does not work, but you can always try. Squarespace
• If you already have a funny video of your SaaS product. Use it! Your client managers will be happy to send a link to potential customers as part of an email or a message on LinkedIn.
• Most importantly, do not be afraid to get dirty. If one of your biggest competitors has an evident weakness, take advantage of it! In a good sport kind of way, of course. Wix

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