7 Top tools to generate Quality Leads 2025
Are you looking for the best tools to generate quality leads for SaaS (MQL) or eCommerce? If you’re seeking tools to generate SaaS leads from scratch—meaning locating potential customers who have no idea who you are—click here. However, if they already have an idea of who you are, you’ve come to the right place. All the tools I have chosen help foster emotional connections, build quality relationships, and incorporate other expressions from the psychological jargon that startup CEOs love. 😉 So, the next time you have a job interview in marketing, do not hesitate to use the words: connect, excite, and inspire (yes, I invented a slogan).
OK, got it, you love catchy slogans. But What is a Lead?
Basically, leads are potential customers. So why do we call them leads? Because marketers like to invent new expressions. What sounds better: “Guys, we need more potential customers!” or “Guys, we need more leads!” Exactly. In a broader sense, lead generation is the method of reaching potential customers, primarily through online tools. Any process that results in us having contact details, such as an email address, phone number, or at least an expression of interest, is considered lead generation.
And what is a Quality Lead?
Quality Leads/Marketing Qualified Leads (MQL) are leads that, according to a set of criteria we set in advance, we estimate that they eventually can become customers for real – we identify a genuine potential for a Sale.
How do you identify lead quality? Quality Leads are, for example, leads that read a post, ask questions in a chat, visit the pricing page, book a demo or click on a video.
Here are the tools I use to create high-quality SaaS leads.
1. Generate Quality Leads with Optimizely
Optimizely, an American SaaS company founded in 2009, offers A/B Testing and Content management system.
How It Works:
Optimizely’s top product is A/B Testing. The tool allows you to experiment with various components on the page and compare versions of the same page. Examples of such experiments that SaaS and eCommerce companies frequently conduct: To write Book a demo or just Demo, Add to the cart or Buy on the purchase button, Choose Green or Red button.
No longer need to hesitate about whether to write ‘we have the perfect offer for you’ or ‘we have the best offer for you.’ Optimizely’s tool will solve this problem.
Key Features:
- User-friendly
- A/B Testing
- Integration with Online and eCommerce platforms such as Magento, WordPress, and Shopify.
- Content System Management.
- Digital asset management – DAM
- Reliable results with stats engine
- Personalize content
- AI predictive audiences
- Personalization Content.
2. Generate Quality Leads with Optinmonster
Optinmonster, an American SaaS company founded in 2013, offers a Campaign Management System.
How It Works:
OptinMonster has a system that allows you to create and manage campaigns. Campaigns in OptinMonster are digital events created to promote various activities such as special promotions, increase sales, encourage newsletter subscriptions, facilitate demo subscriptions, and collect contact information. For each digital event, we create a popup window or a dedicated form on our site. An example of a campaign is ‘Sign up for a newsletter and get 10% off.’
Key Features:
- 14-day free trial!
- User-friendly
- Drag and drop interface
- A/B Testing
- Integration with Email Marketing Platforms such as Mailchimp and Constant Contact.
- Content System Management
- Triggered campaigns
- Monster Leads™
- AI Popups
- A variety of types of forms: Floating Bars, Lightbox Popups, etc.
- Price starts at $7 a month
3. Generate Quality Leads with OnePageCRM
OnePageCRM, an Irish SaaS company founded in 2010, offers a CRM (Customer Relationship Management) system for SMBs and Startups.
How It Works:
OnePageCRM has a Customer Relationship Management (CRM) system that manages, organizes, and segments all potential customer information (MQL, SQL Prospect) as well as customer information, helping us maximize our relationships with our customers (remember my catchy slogan from the first paragraph). In short… Sales!
Key Features:
- 21-day free trial!
- User-friendly
- Unlimited Contacts, Notes, Deals
- Full Email Sync
- Bulk Email Send
- Kanban Deal Management
- Custom Activity Reports
- User Groups and Focused Users
- Business Card Scanner
- Integration with Online tools such as Mailchimp and WhatsApp
- Price starts at $19.95 a month
4. Generate Quality Leads with Referralcandy
Referralcandy, a Singapore’s SaaS company founded in 2009, offers a Referral Marketing platform. That turns your existing customers into loyal promoters.
Key Features:
- 30-day free trial!
- Unlimited customers
- Rewarding System
- A variety of rewards
- Dashboard & data reports
- Live chat support
- Integration with Online and eCommerce platforms such as Magento and Mailchimp.
- Price starts at $59 a month
5. Generate Quality Leads with Mailchimp
Mailchimp, an American SaaS company, founded in 2001, offers an email marketing software and eCommerce platform
How It Works:
Mailchimp’s flagship product is an email marketing platform. One of the best ways to generate quality leads is through Inbound Marketing – digital tools that assist in creating quality content and fostering relationships with potential customers. An example of Inbound Marketing is sending newsletters.
Key Features:
- It has a Drag-and-Drop newsletters builder.
- User Friendly.
- Email Content Generation with AI
- Automation and Segmentation tools.
- Mailchimp is great for sites built on WIX.
- Mailchimp has Third-party integrations. For example, Salesforce and Shopify.
- Generative AI features.
- Included Advanced segmentation & reporting.
- Enhanced automations.
- Custom-coded email templates.
- Customizable Popup forms.
- Personalized onboarding.
- It’s Relatively cheap compared to other newsletter systems.
- It has a mobile App.
- It has Live chat in English.
- Price starts at $17 a month
One of the best ways to create quality leads is through Inbound Marketing – digital tools that help create quality content and deepen relationships with potential customers. Sending newsletters = Example of Inbound Marketing
For more on email marketing software, click here
6. Generate Quality Leads with Drift
Drift, an American SaaS company, founded in 2015, offers a conversation marketing platform (Chat). Sounds like a tool to generate quality leads to me 🙂
How It Works:
Drift’s flagship product is the chatbot. The chatbot has become a powerful marketing tool that provides excellent responses without needing a human response.
Key Features:
- User Friendly
- A/B Testing
- Integration with Online and CRM tools such as Marketo, Hubspot, and Salesforce
- Create quality lead lists from the chat or chatbot conversation
- Chat or chatbot conversation analysis and report generation
7. Generate Quality Leads with Unbounce
Unbounce, an American SaaS company founded in 2009, offers a Campaign management system and Landing page builder.
How It Works:
Unbounce campaigns are digital events we have created to promote various offers, increase sales, and encourage newsletter and demo subscriptions, as well as collect contact information. For each digital event, we create a dedicated landing page. An example of a campaign is a special promotion for Valentine’s Day.
Key Features:
- 14-day free trial!
- User Friendly
- Unlimited landing pages, popups, and sticky bars.
- Drag and drop interface
- Optimized Page Sections
- Copy Assistant.
- Copy Insights.
- Popups and sticky bars
- AI copywriting
- Over 100 high-converting templates
- Optimize your landing pages so they bring in the qualified leads
- Price starts at $74 a month
8. Bonus Quality lead generation Outbrain
Outbrain, an Israeli company, founded in 2006, offers a web advertisement recommendation platform Native Ads.
How It Works:
Outbrain has a platform for creating advertising campaigns to promote content (in professional language -Native Ads).
What are Native Ads? Native Ads are seamlessly integrated advertisements that don’t disrupt the user experience. For instance, ‘sponsored content’ articles are examples of native ads. If our SaaS product is newsletter software, a sponsored article on the benefits of sending newsletters on a tech site integrates naturally without interference. Quality leads are found where there is quality and relevant content.
You’ve reached the end of the post: 7 Best tools to Generate Quality Leads for SaaS or eCommerce. To read more posts on SaaS Marketing, click here – SaaS Marketing Blog
Check out the previous post: 7 Best Lead Generation Tools 2024
Updated:
02, 2025