7 Top tools to generate Quality Leads 2022

Updated: 

06, 2022

Are you looking for the best tools to generate Quality Leads for SaaS (MQL) or eCommerce? If you are looking for tools to generate leads from scratch. That means locating potential customers who have no idea who you are. Click here. But if they have an idea of who you are, you have come to the right place. All the tools I have chosen help with emotional connection, building a quality relationship, and other expressions from the psychological jargon that startup CEOs love 😉. So the next time you have a job interview in marketing, do not hesitate to use the words: connect, excite, and inspire (yeah, I invented a slogan).

Ok, got it, you love catchy slogans. But What is a Lead?

Basically, leads are potential customers. Then why do we call them leads? Because marketers like to invent new expressions. What do you think sounds better: Guys, we need more Potential Customers! Or Guys, we need more Leads! Exactly. And in a wider sense, Lead Generation is the method of reaching potential customers, primarily through online tools. Any process that ends with us having contact details like Email, phone number, or at least an interest – is to generate a lead.

And what is a Quality Lead?

Quality Leads/Marketing Qualified Leads (MQL) are leads that, according to a set of criteria we set in advance, we estimate that they eventually can become customers for real – we identify a genuine potential for a Sale.

How do you identify lead quality? Quality Leads are, for example, leads that read a post, ask questions in a chat, visit the pricing page, book a demo or click on a video.

Here are the tools I use to create high-quality leads, especially with SaaS Marketing /SaaS Startups and eCommerce

  • Optimiazely
  • Optinmonster
  • OnePageCRM
  • Referralcandy
  • Mailchimp
  • Drift
  • Unbounce
  • 1. Generate Quality Leads with Optimizely

    Optimizely, an American SaaS company founded in 2009, offers A/B Testing and Content management system.

    How It Works:

    Optimizely’s top product is A/B Testing. The tool allows you to experiment with various components on the page and compare versions of the same page. Examples of such experiments that SaaS and eCommerce companies frequently conduct: To write Book a demo or just Demo, Add to the cart or Buy on the purchase button, Choose Green or Red button.

    No longer need to hesitate whether to write we have the perfect offer for you or we have the best offer for you. Optimizely’s tool will solve this problem.

    Make the right decisions every time with Optimizely

    Key Features:

    • User-friendly 
    • A/B Testing
    • Integration with Online and eCommerce platforms such as Magento, WordPress, and Shopify.
    • Content System Management
    • Personalization Content

    2. Generate Quality Leads with Optinmonster

    Optinmonster, an American SaaS company founded in 2013, offers a Campaign Management System.

    How It Works:

    Optinmonster has a system that allows you to create campaigns and manage campaigns. Campaigns in Optinmonster are Digital Events we have created to promote promotions, increase sales, newsletter subscriptions, demo subscriptions, leave contact information, etc. For each such digital event, we create a popup window or a dedicated form on our site. Campaign example: Sign up for a newsletter and get 10% off.

    What Does OptinMonster Do?
    Optinmonster

    Key Features:

    • 14-day free trial!
    • User-friendly
    • Drag and drop interface 
    • A/B Testing
    • Integration with Email Marketing Platforms such as Mailchimp and Constant Contact.
    • Content System Management
    • Triggered campaigns
    • A variety of types of forms: Floating Bars, Lightbox Popups, etc.
    • Price starts at $9 a month

    3. Generate Quality Leads with OnePageCRM

    OnePageCRM, an Irish SaaS company founded in 2010, offers a CRM (Customer Relationship Management) system for SMBs and Startups.

    How It Works:

    OnePageCRM has a Customer Relationship Management (CRM) system that manages, organizes, and segments all potential customer information (MQL, SQL Prospect) and customer information and helps us maximize our relationships with our customers (Remember my catchy slogan from the first paragraph), in short … Sales!

    OnePageCRM | CRM as a simple to-do list

    Key Features:

    • 21-day free trial!
    • User-friendly 
    • Unlimited Contacts, Notes, Deals
    • Full Email Sync
    • Bulk Email Send
    • Kanban Deal Management
    • Custom Activity Reports
    • User Groups and Focused Users
    • Business Card Scanner
    • Integration with Online tools such as Mailchimp and WhatsApp
    • Price starts at $8.95 a month

    4. Generate Quality Leads with referralcandy

    referralcandy, a Singapore’s SaaS company founded in 2009, offers a Referral Marketing platform. That turns your existing customers into loyal promoters.

     
    ReferralCandy - How It Works

    Key Features:

    • 30-day free trial!
    • Unlimited customers
    • Rewarding System
    • A variety of rewards
    • Dashboard & data reports
    • Live chat support
    • Integration with Online and eCommerce platforms such as Magento and Mailchimp.
    • Price starts at $39 a month

    5. Generate Quality Leads with Mailchimp

    Mailchimp, an American SaaS company, founded in 2001, offers an email marketing software and e-commerce platform

    How It Works:

    Mailchimp’s flagship product is an email marketing platform. One of the best ways to create quality leads is through Inbound Marketing – digital tools that help create quality content and deepen relationships with potential customers. Sending newsletters = Example of Inbound Marketing

    How to Create a Regular Email Campaign in Mailchimp (April 2021)
    Marketing

    Key Features:

    • Free up to 2000 newsletter subscriptions.
    • It has a Drag-and-Drop newsletters builder.
    • User Friendly
    • Automation and Segmentation tools
    • Mailchimp is great for sites built on WIX
    • Mailchimp has Third-party integrations. For example, Salesforce and Shopify.
    • It’s relatively cheap compared to other newsletter systems
    • It has a mobile App.

    One of the best ways to create quality leads is through Inbound Marketing – digital tools that help create quality content and deepen relationships with potential customers. Sending newsletters = Example of Inbound Marketing

    For more on email marketing software, click here

    6. Generate Quality Leads with Drift

    Drift, an American SaaS company, founded in 2015, offers a conversation marketing platform (Chat). Sounds like a tool to generate quality leads to me 🙂

    How It Works:

    Drift’s flagship product is the chatbot. The chatbot has become a powerful marketing tool that provides excellent responses without needing a human response.

    6 Keys to a Killer Bot | Sales Team Secrets

    Key Features:

    • User Friendly
    • A/B Testing
    • Integration with Online and CRM tools such as Marketo, Hubspot, and Salesforce
    • Create quality lead lists from the chat or chatbot conversation
    • Chat or chatbot conversation analysis and report generation

    7. Generate Quality Leads with Unbounce

    Unbounce, an American SaaS company founded in 2009, offers a Campaign management system and Landing page builder.

    How It Works:

    Unbounce campaigns are Digital Events we have created to promote promotions, increase sales, newsletter subscriptions, demo subscriptions, leave contact information, etc. For each such digital event, we create a dedicated landing page. Example of a campaign: A special promotion for Valentine’s Day.

    What is a Landing Page?

    Key Features:

    • 14-day free trial!
    • User Friendly
    • Drag and drop interface 
    • Optimized Page Sections
    • Copy Assistant
    • Copy Insights
    • Optimize your landing pages so they bring in the qualified leads
    • Price starts at $90 a month

    8. Bonus Quality lead generation Outbrain

    Outbrain, an Israeli company, founded in 2006, offers a web advertisement recommendation platform Native Ads. 

    How It Works:

    Outbrain has a platform for creating advertising campaigns to promote content (in professional language -Native Ads).

    What are Native Ads? Native advertisements are advertisements that integrate organically and do not interfere. An example of native advertisements is “sponsored content” articles. Suppose our SaaS product, for example, is newsletter software. In that case, an article on the benefits of sending newsletters to customers published on a tech site is an example of a sponsored content article that does not interfere and integrates naturally with the site.  Quality leads can be found where there is quality and relevant content.

    Creating Your First Outbrain Campaign

    You’ve reached the end of the post: 7 Best tools to Generate Quality Leads for SaaS or eCommerce. To read more posts on SaaS Marketing, click here.

    Check out the previous post: 7 Best Lead Generation Tools 2022

    Topics covered in this post: Generate Quality Leads for SaaS, MQL, What is a Quality Lead, Inbound Marketing, and more.

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