The 3 Biggest Lead Generation Trends Summer 2024
Even if Taylor Swifts Mondays stuck in endless February, summer is here, so are summer Lead Generation trends. Why summer? Well, summer is the time we start reflecting or panicking—second quarter results are here 😬. And why lead generation? Because lead generation is the reason SaaS companies wake up in the morning. At least with the term “LeadGen” (Lead Generation), B2B marketing sounds cool. So let’s get started. Here are the biggest lead generation trends for summer 2024.
Lead Generation Trend 1. ChatGPT & Friends
Let’s start with the hottest trend – ChatGPT. In 2024, all areas of marketing utilizing artificial intelligence (AI) will continue to thrive. ChatGPT employs AI to craft texts that sounds like they were created by real humans, and now it extends its capabilities to include video creation as well. Marketing and advertising professionals leveraging digital tools for predicting consumer behavior, content writing, marketing automation, etc., powered by AI, have witnessed these advancements for over a decade.
& Friends
Now, with ChatGPT as the ultimate game-changer, everyone wants to take it for a spin. Here are 2 examples of lead generation Platform that have integrated ChatGPT or similar technologies into their flagship products.
Lead Generation Platform 1. GetResponse
GetResponse, a SaaS company founded in 1997, offers a platform for sending newsletters, building landing pages, and managing campaigns. And now it has its own AI Email Generator.
How does GetResponse use ChatGPT?
GetResponse has an AI Email Generator. You answer a few guiding questions, and the Email Generator creates a newsletter. Is there anything easier?
How GetResponse builds a newsletter in seconds using GPT.
Lead Generation Platform 2. Reply
Reply is a SaaS company founded in 2014 that offers a sales platform for business companies powered by artificial intelligence to assist business companies in effectively managing and retaining leads.
How does Reply use ChatGPT?
Meet Jason AI by Reply – a personal assistant powered by ChatGPT that does most of the things you’ve done so far with Reply for you, such as scheduling appointments, managing leads, generating leads, and finding potential customers.
Examples of using Jason AI to shorten processes:
- Creating emails using prompts.
- Responding to potential customers.
- Conversation with leads
- Automate personal outreach.
- Book meetings
Lead Generation Trend 2. Google, Born To Make You Happy
The votes are in: Google doesn’t care about flowers and chocolate. This year, Google is more into Britney Spears.
Google’s algorithm wants you to know that it was born to make you happy, that it sees you literally. 😊 If you visit a site and quickly return to Google search because you realize it’s not what you wanted, Google ranks those sites lower for those terms. And it will do the same to your SaaS website. You need to be relevant, baby.
So basically you have 2 Options:
Great content blabla. By that, marketer intellectuals mean how important quality is, and then they open a whole department for ‘Quantity.’ Or Review Marketing.
What is Review Marketing:
Review marketing is a Software/SaaS product marketing strategy that focuses on encouraging feedback (reviews/recommendations/ratings) from customers as part of a company’s efforts to attract new customers.
3 Reasons Why We need SaaS Review Marketing:
- Awareness through SEO.
- Trust through the wisdom of crowds.
- Check the product
For the full post on SaaS Review Marketing click here
SaaS Lead Generation Trend 3. Field Marketing
I’m gone break the internet right now.
People love to meet other People
And Field Marketing is just that.
What is Field Marketing:
Field marketing is a B2B marketing strategy that focuses on in-person interactions like trade shows, conferences, events, workshops, and on-site product demonstrations as part of a company’s efforts to retain customers or attract new customers.
To read about B2B Field Marketing click here, until then, I’ll leave you with the first reason why Field Marketing works.
People Love Brunch ☕️🥐
Just some of the topics we covered in this post: Feature Marketing, SaaS Lead Generation, SEO for SaaS, SaaS Review Marketing, Field Marketing, ChatGPT Marketing and SaaS Lead Generation Trends.
Updated:
06, 2024