7 Hottest eCommerce Marketing Trends 2024 🌊
One of the hottest fashion trends for the spring-summer season of 2024 is the color “Capri Blue“. Yet, it doesn’t stop there; other captivating colors, such as Desert Flower Pink, Chambray Blue, Pastel Lilac, are making a splash as well🙂. Now, you might be wondering how this connects to the Hottest eCommerce Marketing trends 2024. It’s a valid question. Much like the spring-summer color palette, the names of the trends are more or less the same: Shoppable video, AI, Affiliate Marketing, Sustainability eCommerce, and more. However, what truly sets them apart as hot trends are the latest developments in eCommerce marketing. So let’s find out which eCommerce marketing trend will be our focus in 2024.
7 eCommerce marketing trends 2024
eCommerce marketing trend 1: ChatGPT & Friends
Let’s start with the hottest trend – ChatGPT. In 2024, all areas of marketing utilizing artificial intelligence (AI) will continue to thrive. ChatGPT employs AI to craft texts that sounds like they were created by real humans, and now it extends its capabilities to include video creation as well. Marketing and advertising professionals leveraging digital tools for predicting consumer behavior, content writing, marketing automation, etc., powered by AI, have witnessed these advancements for over a decade. Why & Friends? Because now, with ChatGPT as the ultimate game-changer, everyone wants to take it for a spin. Click here for 7 marketing startups unafraid of ChatGPT, as they have integrated ChatGPT or similar technologies into their flagship products.
eCommerce marketing trend 2: DAM
DAM, a digital asset management system that every brand needs, and every eCommerce site must have! Digital Asset management system – DAM offers a practical solution to the many repetitive and seemingly endless tasks that marketers deal with on a regular basis.
What does a digital asset management software do?
DAM is a system that effortlessly manages, organizes, synchronizes, and distributes all the company/brand’s digital assets (photos, videos, audio, and large files) in one place!
Who is the target audience for a DAM system?
DAM is suitable for consumer goods companies, eCommerce, Creative/Design agencies and companies with a lot of social media activities. Say bye-bye to transferring files through Dropbox and endless emails.
For the full post on DAM system click here
eCommerce marketing trend 3: Voice Search
Normalizing Voice Search, Baby! In recent years, there have been major advancements in voice search technology, making it much easier for the eCommerce sector to implement the technology into their sites. Customers can now search products with voice commands, simplifying the purchasing process. Leading brands like Walmart and Target allow their customers to search for and order products with voice commands.
“Around 80% of voice searches are predicted to be conversational by 2024, diverging from traditional search methods.”
eCommerce marketing trend 4: Image Search
What is image search in eCommerce?
Image search technology has firmly established itself. Now more than ever, it’s incredibly easy to utilize image search. Many eCommerce platforms are integrating this technology into their sites. Customers can now search for products by uploading photos or by taking pictures on their mobile devices.
Another interesting eCommerce marketing trend is artificial intelligence -AI. All areas of marketing that use technological tools to predict consumer behavior will continue with us strongly in 2024
eCommerce marketing trend 5: SEO
If only we could bring Google Flowers & Chocolate and be done with it. Google’s search engine is the largest display window in the world, and everyone wants to appear on it. And not just to appear, on the first page, of course! At the beginning of their journey, eCommerce sites often neglect the customer’s initial search process. Google!!! So what awaits us in 2024 in the field of SEO for eCommerce websites? Connecting a brand to search terms, investing in creating high-quality targeted content, investing in creating video content with an emphasis on relevant search terms, Voice search, Image search, backlinks, recommendations, reviews, and other ways to prove that your site meets Google’s quality standards.
eCommerce marketing trend 6: Sustainable eCommerce
Sustainable eCommerce marketing refers to all the ways companies promote the issue of sustainability as part of their marketing strategy. If, in the past, companies could support the idea of sustainability as part of a marketing gimmick like, for example, asking customers to bring old clothes and get a discount. Today, the leading eCommerce stores understand the growing importance of the field of sustainability in the eyes of consumers. And in many eCommerce sites, you can see a Sustainability button in the top bar. Example of Sustainability eCommerce: The Flying Tiger Copenhagen website has an eco-conscious button on the top bar that refers to all products that meet sustainability standards by the company’s definition. Each product in the category has a sustainability specification that indicates data such as the percentage of recycled material, renewable material, etc.
eCommerce marketing trend 7: Affiliate Marketing
Let’s start with the basics. What is Affiliate Marketing for eCommerce stores?
Suppose I have an online store for orange toys ↓ I have little money to advertise my store, and my SEO efforts haven’t shown results yet. In short, no one knows me. And even though I’m really, really trying, no one buys even one orange balloon. This is exactly why affiliate marketing was invented. “Affiliates” are like your salespeople. They distribute your products in their digital sphere in exchange for a sales commission.
Affiliate marketing is responsible for 16% of global eCommerce sales.
Questions that are relevant to the topic:
What is an example of voice search in eCommerce?
Leading brands like Walmart and Target allow their customers to search for and order products with voice commands.
What is Sustainability Marketing?
Example of Sustainability Marketing: The Flying Tiger Copenhagen website has an eco-conscious button on the top bar that refers to all products that meet sustainability standards by the company’s definition. Each product in the category has a sustainability specification that indicates data such as the percentage of recycled material, percentage of renewable material, etc
Updated:
02, 2024