5 Best SaaS Explainer Video 2022 and Essential tips for creating SaaS Explainer Video
I don’t think I need to convince you why you should incorporate video into your SaaS marketing strategy. But I can recommend that if you do, do your SaaSy startup a favor and invest in SaaS Explainer videos. An animated explainer video is one of the best ways to market SaaS products.
What is a SaaS Explainer Video?
SaaS Explainer Video is a short, informative video that describes and explains SaaS products in a simple manner. It is usually an animated video accompanied by narration.
Here are 5 companies that made Explainer Videos this year interestingly and originally.
At the end of the post, some essential tips for creating explainer videos for SaaS products.
Best SaaS Explainer Video #1 Freshwork
Freshwork, an American SaaS company founded in 2010, offers CRM and Customer Service Helpdesk Software.
Freshwork tries to do something a little different in their new animated explainer video. Sing 🙂
Best SaaS Explainer Video #2 LaunchDarkly
LaunchDarkly, an American SaaS company founded in 2014, offers a Feature Flag & Toggle Management system.
LaunchDarkly manages to keep us in suspense from the moment we click play in its new Explainer Video.
Best animated explainer video #3 Lokalise
Lokalise, an American SaaS company founded in 2017, offers a Localization and Translation Software Tool.
In a classic animated video for a SaaS product, Localize starts with a question. Have you ever tried to localize your product? An explainer video that opens with a question that applies only to a specific target audience will immediately capture attention and interest.
An explainer video that opens with a question that applies only to a specific target audience will immediately capture attention and interest.
Best SaaS Explainer Video #4 7SHIFTS
7SHIFTS, a Canadian SaaS company founded in 2014, offers Employee Scheduling Software for Restaurants.
In a classic animated video for a SaaS product, 7SHIFTS presents all the reasons why restaurant owners should use a time management system.
Best SaaS Explainer Video #5 Shopify
Shopify, a Canadian SaaS company founded in 2006, offers an Ecommerce Platform.
Shopify wants to put you in a good mood in its new spectacular animated video. And on the way, to also show you the company’s latest tools.
Essential tips for creating explainer videos
- The first tip for a great SaaS explainer video is narration. If the narration sounds like a thousand other explainer videos, potential customers will quickly lose interest in your video. Think about whether the arrogant and somewhat sarcastic style of endless explainer videos will really do the job in marketing your SaaS product.
- Many companies make professional animated videos. Find a company that specializes in SaaS videos. For example, Yans.
- Good campaigns are short campaigns. A 30-second campaign can convey a lot of information in addition to being funny. SaaS Humor
- The strength of a SaaS product versus a physical product is the apparent value for the customer. One crucial value certainly does the job of conveying the message.
- If you have a video explainer of your SaaS product. Use it! Your client managers will be happy to send a link to potential customers via email or a message on LinkedIn.
- Product at the front. Ultimately, a SaaS animated explainer video is designed to help us market our SaaS product. Do not forget that our potential customers need to understand the benefits of our product.
- An animated explainer video is still an advertisement. Do not go out to film without careful preparation, script, director, etc.
- The outcome must come quickly. Potential clients want to see success in the first ten seconds of the video and not wait forever.
- Most importantly, do not be afraid to get dirty. If one of your biggest competitors has an evident weakness, take advantage of it! In a good sport kind of way, of course.
Updated:
08, 2022